AsperQUEENS
There's one group of beautiful, glamorous people who know high heels better than anyone else in the entire world. Drag Queens. Which means no one knows high-heel pain better than them. (RuPaul, if you're reading this, I love you).
We teamed up with RuPaul's Drag Race Season 12 contestant and host of RuPaul's Drag Race France, Nicky Doll (I love you too), to show how to slay the pain away with Aspercreme.
Results: 30 million impressions, 2x the expected engagement rate, 3x the expected click-through rate, and increased af Aspercreme Dry Spray sales on Amazon by 70.
WINS: Webby’s x2: People Choice Award & People’s Voice Award in Brand Strategy One Show Shortlist in Social Video Shorty Awards: Winner x3, Gold x2, Silver x1 MM+M Gold (Multichannel campaign)
Featured on: Pride Today //Life&Style //US Weekly // Pop Sugar // Daily Mail // In Touch // OK! // Hollywood Life // Radar // Athleisure // Page 6
Made at Terri & Sandy
Directed by Sam Sulam