THIS ONE’S FOR MY NONNA

Because no one bakes holiday treats like nonnas do.

Nutella asked us to serve up something sweet for the holidays. So we partnered up with the sweetest social media grandma superstar, Nonna Pia—AKA our first-ever Nutella Nonna. And she’s here as the official expert on Nutella recipes and baking advice, giving out bellissima prizes like a trip to Italy and, for fans who share their own recipes, the priceless chance to be "Nutella Nonna Approved." (Which is kind of a bigger deal than earning three Michelin stars. Just ask your grandma.)

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Results I found in a deck:

• Social Impressions +375% vs goal

• Social Engagement +182% vs goal

• Overall PR Impressions +37% vs goal

• Hearts warmed +1000%